All Episodes

Your audience knows when you fake your voice. And the voice of your brand is what connects your heart to your audience. Knowing that, it is so important to speak genuinely to your audience. In...

Do you know who your audience is? Like really know them? If not, you’re probably wasting money on your marketing.  Enter: buyer personas. Buyer personas provide the opportunity to get inside...

Stop sabotaging your business. Yes, you. Think about it, when you talk to someone dominating the conversation with their opinions, you lose interest. They’re trying to position themselves as the...

What makes someone the most qualified person for the job? Is it their degree? Their professional experience? Or is it something a little less tangible? That x factor. The qualification “je ne sais...

“Your goal is too big!! There’s no way you can meet that goal, let alone surpass it.” *insert record scratch here*  What?! Isn’t this supposed to be helpful?  Bear with us. Big goals are...

How do you measure success for your business? Networking more? Building your email list? Those are good and useful benchmarks, but how do you know when you’re done? How do you know when you’ve...

What comes to mind when you think about sales people? Maybe a sleazy used car salesman. Maybe a telemarketer. It’s probably not an image you want people to associate with you. But if you are a...

You’re (probably) bad at time management. It’s ok, so many people are. It’s hard to balance meetings, business growth, and client work, let alone things like accounting, creative delays, you name...